I am Fred Birchal,

a brazilian artist.

Details are an essential part of my work, even when the result appears minimalist. Our daily lives are shaped by visual references that often go unnoticed, embedded deep in our collective subconscious. In my illustrations, I try to surface these hidden cues and transform them into clear, symbolic forms.

This approach has led to collaborations with clients such as The Academy, eBay, ERSTE Bank, HarperCollins, Cheech and Chong, and Salón del Cine de Barcelona, among others. One such project, a series of illustrated costumes created for The Academy’s Hollywood Costumes exhibition, was honored with a Clio Award in Illustration for Online Advertising and a Communication Arts Illustration Annual Award in 2015.

My work is a search for meaning in form, an attempt to give shape to the invisible.

A man with glasses and a mustache lounging on a gray sofa with a black cat on a pillow beside him, against a white wall with framed artwork above.
Silver award trophy of the CLIO Key Arts Awards 2015.
Award of Excellence plaque from Communication Arts 2015 Advertising Annual for Public Service category.

Agencies & Brands

Black and white logo with a silhouette of a person standing under a triangular light, with the words "THE ACADEMY" below.
eBay logo in black and white
Black and white icon of a bowl with rice and chopsticks.
Black logo with white silhouette of two heads facing opposite directions and the number 100 in between, with the word rosenbaum below.
HarperCollins Brasil logo in white on black background, featuring a stylized open book with flames above it, and the text "HarperCollins Brasil" below.
Heineken logo with a white star on a black background
Logo of Erste Bank in black and white with stylized text.
Silhouette of Africa with a circular outline, accompanied by the word 'AFRICA' in bold capital letters.
Logo of Caralb with stylized steam lines and the word 'caralb' beneath.
Black and white logo of SESC with a curved line above the text
A black and white line drawing of a person holding a large balloon with the text "Keep Going Kid" inside it.
Black background with the WMARY&R logo in white, featuring a geometric symbol to the left of the text.
Black background with a white logo consisting of line art stacked boxes and the word 'Podium' in bold letters.
Stylized white text on black background reading 'Coffee & Chigar' in a cursive, graffiti-style font.
Black background with a white crest featuring an eagle with outstretched wings and the word "CAVALERA" below.
Black emblem with a white crown, the letter E, a cross, and the letter R inside a shield shape.
Black background with the white text 'IVECO' in the center.
Nemak logo with stylized letter 'N' and the word 'Nemak' in white on a black background.
Black background with white text reading "Onawallnearyou".
Black background with the word 'PRINTWORKS' in white diagonal text.
A forward-looking view of a yellow emergency roadside hazard warning device with an old-fashioned black payphone inside the reflective shoes of a sneaker

Let’s talk.